A little about me
I didn’t plan to get into SEO. I ended up staying becauseI enjoyed solving it.
I got into SEO somewhat unexpectedly — it started as an opportunity rather than a plan. What kept me in it was the work itself: figuring out how people search, why a page isn’t showing up for the right query, and what actually moves organic performance.
SEO sits at the intersection of research, problem-solving, creativity and data.
I enjoy the process of going from a vague problem — “traffic has stalled”, “these pages aren’t ranking”, “we’re missing search demand” — to understanding what’s actually happening underneath.
Sometimes the answer is technical. Sometimes it’s the wrong search intent, the wrong page type, weak architecture, missing content or simply an opportunity nobody has mapped yet.
That’s the part of SEO I enjoy most: figuring out what is really holding growth back.
Industries I’ve Worked In
I’ve worked on SEO projects across multiple industries, with a deeper focus on healthcare in recent years.
From execution to ownership
A journey of continuous learning and bigger challenges.
Started in SEO
SEO InternKAP Digital
Learned the basics, keyword research, on-page SEO and SEO analysis.
Broader ownership
SEO ExecutiveKAP Digital
Worked on iGaming and EMD projects, content, on-page SEO and competitor analysis.
Strategy & scale
SEO ExecutiveMadHawks
Multiple SEO projects across B2B and finance, with exposure to technical SEO, content and reporting.
Complex search problems
SEO ExecutiveAuburn Digital Solutions
Working on large-scale initiatives with a focus on technical SEO, search strategy, content architecture and healthcare SEO.
The kinds of problems I enjoy solving
Why aren’t these pages getting indexed?
Technical SEO · Crawlability · IndexationAre we targeting the right search?
Search intent · Keyword research · Competitor gapsShould this search have its own page?
Page types · URL mapping · Content architectureWhy are these pages competing with each other?
Cannibalization · Internal linking · Site architectureWhere is the next organic opportunity?
Search demand · Content gaps · Landing pagesIs the work actually moving performance?
GSC · GA4 · Reporting · MeasurementEducation
What I’m focused on now
I’m particularly interested in complex search environments where SEO goes beyond individual pages — large websites, healthcare ecosystems, international search and the way AI is changing how people discover information.
Better search experiences create better businesses. That’s what keeps me going.
— Birbal KumarLet’s work together
Have an SEO problem worth solving?
Tell me what you’re trying to improve — visibility, site architecture, content performance, landing pages or organic growth.
Let’s Talk →