SEO SPECIALIST · 3+ YEARS EXPERIENCE

I Turn Search Opportunities Into Organic Growth.

I work across technical SEO, search strategy, content architecture and landing-page systems to help websites capture more of the search demand that matters to their business.

Healthcare SEO · Technical SEO · Search Strategy · Content Architecture · AI Search

SEO Specialist-Birbal Kumar

RESULTS

The Work Behind the Numbers

Organic growth isn't just about rankings. It's about finding where search demand exists, building the right pages to capture it, and continuously improving the system behind them.

+18.7%
GSC clicks
SPARSH Hospital
Nov 2025 → Aug 2026
+31.7%
GSC impressions
SPARSH Hospital
Nov 2025 → Aug 2026
+16.5%
Organic sessions
SPARSH Hospital
Nov 2025 → Aug 2026
+25.4%
Organic new users
SPARSH Hospital
Nov 2025 → Aug 2026

APPROACH

What Was Behind the Growth?

A large-scale healthcare SEO program covering technical SEO, search strategy, site architecture, content optimization and landing-page expansion.

Technical SEO

Crawlability · Indexation · Canonicals · Site health

Search Strategy

Keyword research · Intent · Competitor gaps · URL mapping

Architecture

Specialty → Subspecialty → Condition → Procedure → Doctor → Location

Content

Existing-page optimization · New landing pages · Internal linking · Commercial content

Measurement

GSC · GA4 · Semrush · Looker Studio · Reporting

CASE STUDIES

Selected work with measurable impact

Different industries. Real challenges. Meaningful organic growth.

View All Case Studies
SPARSH Hospital logoHealthcare

SPARSH Hospital

Scaling SEO across a large healthcare website

Specialty, doctor, procedure and condition/treatment pages, plus the technical foundation under them.

My Role
Technical SEO, architecture, keyword-to-URL mapping, landing-page builds and content strategy.
Result
Sustained improvement in organic visibility and traffic across key specialties and service lines.
View case study
Magnus Plywood logoB2B Manufacturing

Magnus Plywood

Recovering organic visibility after a security incident

A hacked website had pushed more than 1 lakh unnecessary URLs into the index, requiring focused technical and content cleanup.

My Role
Technical and on-page cleanup, content fixes, recovery-focused execution.
Result
50% organic traffic increase, with steady growth in monthly leads.
View case study
Johnson Bathware logoB2B E-commerce

Johnson Bathware

Growing organic traffic through search targeting

Low organic traffic with limited search targeting called for sharper keyword focus and on-page optimization.

My Role
Keyword targeting, content updates, meta title and description optimization.
Result
Improved organic traffic and visibility through targeted on-page optimization.
View case study

CURRENTLY BUILDING

Taking Healthcare SEO Beyond Local Search

A new international SEO initiative focused on helping SPARSH reach patients searching for healthcare services across international markets.

SPARSH Global Care logo
SPARSH GLOBAL CARE
Global Reach
Serving patients across 10+ countries
International Patients
Access to world-class treatment in India
Specialty Care
Trusted by patients worldwide
Healthcare
Without Borders
India
(SPARSH)
UAE
Saudi Arabia
Qatar
Kuwait
Kenya
Tanzania
Ghana
Nigeria
Bangladesh
Sri Lanka
Maldives
Mauritius
Helping international patients access advanced, affordable and compassionate care at SPARSH Hospital, India.

Current focus

Building the foundation for international organic growth through a structured and data-driven SEO approach.

01

International Search Strategy

Country-level keyword research, search intent and market opportunity mapping.

02

Landing-Page Architecture

Building the structure for country and treatment-focused search demand.

03

Healthcare Content

Creating content strategies aligned with international patient journeys and search intent.

04

Technical SEO

Strengthening crawlability, indexation, internal linking and the overall technical foundation.

05

AI Search

Incorporating AEO, GEO and emerging AI-search considerations into the international SEO strategy.

EXPERTISE

What I Work On

A complete SEO skillset to solve real business challenges and drive measurable growth.

Technical SEO

Make websites easier for search engines to crawl, understand and index.

Crawlability · Indexation · Canonicals
Redirects · Sitemaps · JavaScript SEO
Core Web Vitals

Content & On-Page SEO

Turn search intent into pages that deserve to rank.

Content strategy · Titles & metas
Headings · Page optimization
Internal linking · PAA · Snippets

Healthcare SEO

Build search visibility across complex healthcare ecosystems.

Hospital · Specialty · Doctor
Procedure · Condition & treatment
International patient SEO

AI Search

Prepare content and entities for how search is evolving.

AEO · GEO · AI Overviews · AI Mode
Entity optimization · Structured content

Search Strategy

Find the search opportunities worth building around.

Keyword research · Search intent
Competitor gaps · Clustering
Keyword-to-URL mapping

Landing-Page SEO

Build the right pages for the right searches.

Specialty · Subspecialty · Doctor
Procedure · Condition · Location
Commercial pages

Local SEO

Capture demand where location influences the search.

Local keywords · Location pages
GBP · Near-me intent
Local landing pages

Measurement

Connect SEO activity to what actually changed.

GSC · GA4 · Semrush
Looker Studio · Screaming Frog
Excel/Sheets

PROCESS

How I Work

A structured, data-driven approach from opportunity to impact.

01

Discover

Understand the business, audience, website and current search landscape.

→
02

Audit

Identify technical, content, architecture and performance gaps.

→
03

Strategize

Turn findings into a prioritized SEO roadmap mapped to search intent and page types.

→
04

Execute

Implement or coordinate technical fixes, content improvements, landing pages and internal linking.

→
05

Measure

Track clicks, impressions, traffic, rankings and other relevant KPIs against a clear baseline.

→
06

Optimize

Use performance data to refine what’s working, fix what isn’t, and identify the next opportunity.

A LITTLE ABOUT ME

I didn’t plan to get into SEO. I ended up staying because I enjoyed solving it.

Birbal Kumar
2023
Started my journey in SEO as an intern.
2024
Worked across technical SEO, content and landing pages.
2025
Handled large-scale healthcare SEO projects at SPARSH.
2026
Continuing to solve bigger challenges and create meaningful impact.

I got into SEO somewhat unexpectedly. What started as an opportunity quickly became work I genuinely enjoyed.

Over the last 3+ years, I’ve worked across technical SEO, search strategy, content, landing-page architecture and performance analysis — solving different problems across different types of websites.

What keeps me interested is that SEO sits somewhere between research, problem-solving, creativity and data. There’s always another search opportunity to uncover, another problem to solve, and another way to improve what is already working.

Problem
Solver
Always
Learning
Data-Driven
Thinker
Passionate About
Healthcare SEO
More About Me Same curiosity.
Bigger impact.

Let's Work Together

Have an SEO problem
worth solving?

Whether you're dealing with declining organic visibility, a complex website architecture, underperforming landing pages, or looking for the next search opportunity — let's talk.

Let's Talk →