Case Study 02 · B2B SEO
Recovering Organic Visibility for Magnus Plywood
A technical and on-page SEO project focused on recovering a hacked website, resolving large-scale indexation issues and driving organic growth through content publishing and optimization of product and category pages.
for a Stronger Tomorrow
What I worked on
A combined approach of technical cleanup, content strategy and commercial page optimization.
Technical SEO Recovery
- Identified and removed unnecessary URLs created by the website hack.
- Fixed indexation and crawl issues.
- Improved site health and crawl efficiency.
Content Strategy & Publishing
- Published SEO-focused blog content to target relevant search terms.
- Created content to support product and category pages.
- Strengthened internal linking across key pages.
Product & Category Optimization
- Optimized 40+ product and category pages over 5 months.
- Improved keyword targeting, page content, titles, headings and meta elements.
- Enhanced internal linking and content structure.
On-Page SEO
- Optimized on-page elements across key commercial pages.
- Improved content relevance and search intent alignment.
- Focused on better user experience and engagement.
The Impact
A stronger organic presence and more business inquiries.
The SEO Approach
A clear and focused process to move from a technical recovery to consistent organic growth.
Remove spam URLs and fix indexation issues
Publish SEO-focused blog content
Optimize 40+ pages in 5 months
Connect relevant pages across the site
More traffic and business inquiries
Key Takeaways
Technical foundation first
Fixing the indexation issues was critical to allow the right pages to be crawled and ranked.
Content drives opportunity
Blog content helped expand search visibility and supported commercial pages through internal linking.
Commercial page optimization matters
Optimizing product and category pages played an important role in improving organic visibility and generating leads.
Let’s work together
Have an SEO problem worth solving?
Whether you’re dealing with declining organic visibility, a complex website architecture, underperforming landing pages, or looking for the next search opportunity — let’s talk.